GCash Focuses on Hyper Localisation to Push Financial Inclusion Agenda
by Fintech News Philippines October 11, 2022Philippines’ mobile wallet GCash is focusing on hyper localisation and partnerships with local government units (LGUs) to extend financial services to the countryside.
To push its aim for financial inclusion, GCash will be using local dialects and employing more localised marketing activities.
GCash is looking to make it easier for consumers to understand and embrace various financial offerings that previously were not available to them such as sending and receiving money, savings, insurance, investment, and lending
These efforts would allow even tricycle drivers, wet market vendors, and local traders to accept GCash payments and avail of other financial services.
GCash also gives sari-sari store owners additional livelihood opportunities with GCash Pera Outlet by turning them into digital community hubs.
The e-wallet recently launched GCash Jr for kids 17 and below who have an app-verified parent.
GCash reports that it has around 69 million users as well as 5.2 million merchants and social sellers.
Martha Sazon
“Our plan is to go to the provinces and provide these services to the underserved. We want to transform their lives the way we have done in the metros,”
said Martha Sazon, President and CEO of GCash.
