UnionDigital Bank’s New Financial Health Tool Premieres at SFF 2023by Fintech News Philippines November 17, 2023
UnionDigital Bank, the digital banking arm of UnionBank of the Philippines, showcased its commitment to innovation and financial inclusion at the Singapore Fintech Festival (SFF) 2023.
The digital bank highlighted its efforts to provide accessible and inclusive financial services to underserved communities through AI-powered solutions, aligning with the festival’s theme of “The Application of AI in Financial Services.”
The digital bank’s proprietary framework, the Customer Lifetime Prosperity Index (CLPI), a metric illustrating customers’ financial health.
At the event, UnionDigital Bank also highlighted its advocacy for embedded finance, collaborating across industries to enhance access to digital bank products.
The digital bank partners with prominent companies such as Angkas, a local motorcycle taxi provider, mWell, the country’s first fully integrated health app, and BigPay, airasia’s e-wallet app.
These partnerships aim to bring financial services to a wider audience, particularly those in underserved and unbanked communities.
Henry Aguda, President and CEO at UnionDigital Bank, shared,
“As part of our mission to empower Filipinos everywhere, we prioritise addressing customer needs to improve their financial health. With CLPI, we are able to do that by addressing the financial sustainability of the mass market.
Our strategic partnerships amplify this impact by enabling us to understand our customer’s behavior more and enhance our products based on that. These advantages align with our support for the government’s pursuit of more partnerships to foster growth in the Philippine fintech ecosystem.”
This article first appeared on fintechnews.sg