The Union Bank of the Philippines had recently introduced two new wealth management programmes, UnionBank Elite and UnionBank Access.

These initiatives are part of UnionBank’s efforts to enhance its wealth management services for clients, utilising the capabilities acquired from its Citi Wealth business.

UnionBank Elite, aims to provide a superior wealth management experience, offers clients access to a range of local and international investment options.

This premier segment promises personalised guidance from experienced wealth management professionals, exclusive investment opportunities, and various other benefits and events.

New Elite customers can receive up to PHP 1 million in cash credits for account openings until 31 December 2023.

For the emerging affluent market, UnionBank also introduced UnionBank Access, targeting the next generation of wealth builders, including the children of current clients.

This complements the existing UnionBank Private Banking services, which focus on wealth management and succession planning for the ultra-wealthy.

Therese Chan, UnionBank’s Wealth and Brokerage Head and Board Director of UnionBank Financial Services and Insurance Brokerage Inc. (UFSI) shared in reference to UnionBank Access,

“We have also enhanced our wealth program for the emerging affluent, keeping in mind the children of our clients who may be in the process of creating their own wealth.”

Featured image: (From Left to Right: Ramon Melchor Tejero, UFSI President and CEO, Dennis Omila, UB Chief Technology and Operations Officer; Edwin R. Bautista, UB President and CEO; Josiah Go, UB Board Director; Manuel Escueta, UB and UFSI Board Director; Manuel Lozano, UB Chief Financial Officer and UFSI Board Director; Therese Chan, UB Wealth and Brokerage Head and UFSI Board Director; Joyce Gonzalez, UB Retail Banking Head; Albert Cuadrante, UB Chief Marketing Officer; Johnson Sia, UB Treasurer and Global Markets Head; Eric Lustre, UB Chief Trust Executive)