Salmon has announced the appointment of Franchette Chingcuanco-Cardona as its Chief Marketing Officer (CMO) for the Philippines.
Franchette Chingcuanco-Cardona
Franchette Chingcuanco-Cardona brings her experience and a proven track record in various areas of marketing, particularly in the fintech and financial services domain. Her career journey includes roles at organisations such as GCash, UnionBank of the Philippines, and Wing Bank, a Cambodian financial services provider.
Before joining Salmon as CMO, Franchette held the position of First Vice President and Marketing Group Head at BDO Network Bank (BDONB), a subsidiary of the Philippines’ largest bank. In this role, she was responsible for overseeing comprehensive marketing, branding, and customer experience strategies.
Her previous role as Chief Marketing and Customer Experience Officer at Home Credit Philippines showcased her leadership in product management, marketing, business development, and customer experience. During her tenure, she played a pivotal role in the development of the company’s credit card, the launch of its new brand, and the execution of award-winning nationwide communication campaigns.
Raffy Montemayor
Raffy Montemayor, Co-Founder and Philippines Business Head at Salmon, expressed his optimism about Franchette’s appointment, saying,
“Franchette’s selection underscores Salmon’s commitment to advancing financial inclusion and innovation in the Philippines. Her extensive experience in marketing and communications will be a valuable asset as we strive to reach underserved and underbanked Filipinos with innovative financial products.”
