Globe Telecom has appointed Carl Raymond R. Cruz as its new Deputy CEO, effective 1 January 2025.
Cruz has also been nominated for a seat on Globe‘s Board of Directors, with the election set to take place at the 2025 Annual Stockholders’ Meeting.
Additionally, he is set to be considered for the role of President and CEO at the Board’s Organisational Meeting following the stockholders’ meeting.
In his role as Deputy CEO, Cruz will report to Globe’s current President and CEO, Ernest L. Cu, who will continue in his position until the annual stockholders’ meeting.
Afterward, Cu will remain involved with key ventures such as 917Ventures, Globe Fintech Innovations Inc. which is the parent company of mobile e-wallet GCash, Kickstart Ventures Inc., and STT GDC Philippines.
Cruz brings over 30 years of experience in the fast-moving consumer goods industry, specialising in general management and marketing.
He currently serves as CEO and Managing Director of Airtel Nigeria, one of the company’s largest operations in Africa.
Prior to this, he held leadership positions at Unilever West Africa and Unilever Nigeria, overseeing operations across multiple markets in Africa.
His career with Unilever spanned various countries, including the Philippines, India, Thailand, Sri Lanka, and West Africa.
Featured image credit: Edited from Freepik