Libera and Kaya Credit Bring AI-Powered Analytics to Philippine Retail
The collaboration will provide tools to help brands and MSME retailers (especially "sari-sari stores") improve decision-making, optimise inventory, and increase sales.
The collaboration will provide advanced analytical tools to the Philippine retail market, where micro, small, and medium-sized enterprises (MSMEs), known locally as ‘sari-sari stores‘, account for a significant portion of retail activity. This market sees over USD $70 billion in FMCG and CPG products sold through these stores.
The partnership aims to provide both brands and MSME retailers with data-driven insights to improve business decision-making. It can also help them to optimise stock availability, potentially increasing sales and efficiency.
The development of a crowdsourced model of retail intelligence is a key element. Through this model, sari-sari stores can contribute real-time data on stock levels, product placement, and sales activity.
In return for this data, retailers will receive $LIBE tokens. It is a blockchain-based reward system designed to incentivise participation and enhance data accuracy. This approach intends to allow MSME retailers to gain value from their operational data and improve decision-making across the retail supply chain.
Libera’s AI expertise and Kaya Credit’s fintech solutions will be combined in this partnership to offer tools. These tools will assist FMCG and CPG brands and MSME retailers in areas such as understanding market trends, managing inventory, and improving customer engagement.
Reports indicate that these analytics aim to open up new growth opportunities and enhance the competitiveness of Filipino MSME retailers.
Max Ward
Max Ward, CEO of Libera Global AI, stated, “Our combined capabilities will enable MSME retailers to execute more effective trade promotions, improve customer loyalty, and gain real-time insights into store performance.”
The partnership will utilise Display AI and Digital Voucher Distribution (DVD) to improve retail visibility and execution in the Philippines. Display AI will provide real-time insights into product placement, stock levels, and on-shelf availability, while DVD will facilitate targeted consumer engagement.
