GCash is working to broaden access to insurance for its users through its platform, GInsure.

Traditionally, insurance has been considered a less accessible financial product for many Filipinos, often due to perceived high costs and complex processes. GInsure, introduced in 2021, aims to address these barriers by providing various coverage options directly through the GCash app.

As of the first quarter of 2025, GInsure has reached over 14.6 million users, with more than 51.4 million policies issued. This indicates a notable increase in the adoption of digital insurance solutions among the platform’s user base.

Winsley Bangit, GCash Vice President and Head of New Businesses, commented on the initiative, stating, “We are humbled to be able to come to the aid of users who are looking for a more affordable and accessible way to protect themselves and their loved ones.”

The platform offers a range of insurance products focusing on affordability and ease of access.

Users can choose from over 48 different insurance products available in the app’s Marketplace, encompassing categories such as Health, Life, and Travel. GCash’s partner insurers are the underwriters of these policies.

GInsure also integrates protection with common online transactions. For example, “Express Send Scam Insurance” provides personal cyber protection for a premium of PHP 30 for 30 days.

More recently, the platform launched “Buy Load Plus Health Insurance,” which offers complimentary health and accident insurance to customers who purchase mobile load credits via the GCash app.

Eligible users can receive up to PHP 30,000 in free accident and health insurance benefits, including hospital income coverage of PHP 500 per day for up to 5 days, at no extra cost.

This approach to micro-insurance seeks to extend financial protection to individuals and communities who have historically been uninsured or under-insured, making financial safeguards a more practical option for a wider segment of the population.

Featured image by Fantastic Studio on Freepik.