Cebuana Lhuillier and digital bank Maya have partnered to introduce ‘Easy Loan,’ a flexible 30-day credit line designed to provide Filipinos with access to funds of up to PHP 30,000.

The product combines Cebuana Lhuillier’s nationwide branch network with Maya’s digital platform.

‘Easy Loan’ functions as a revolving, multipurpose credit line, giving users repeat access to funds for daily needs, bills, or unexpected expenses.

The collaboration aims to bridge traditional microfinance with digital banking to improve access to financial services.

“Through Easy Loan, we’re making it simpler and faster for Filipinos to access much-needed funds, whether for daily essentials or unexpected expenses,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

“This partnership with Maya is part of our commitment to deliver innovative, convenient, and inclusive financial solutions,” he continued.

The partnership leverages Maya’s digital banking technology alongside Cebuana Lhuillier’s physical presence to reach more consumers.

“By combining our digital expertise with Cebuana Lhuillier’s reach, we’re giving more Filipinos a safe, simple, and reliable way to access funds when they need it most,” said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder.

‘Easy Loan’ is powered by Maya Easy Credit, with loan approval subject to credit evaluation.

The easy loan service is now available in select Cebuana Lhuillier branches in the National Capital Region and through the Maya app, with a wider rollout to more branches planned to follow soon.

Featured image by tirachardz via Freepik.