Salesforce has announced its expansion into the Philippines, opening a new office in Manila and committing to local skills development. The new office will be located in Ayala Triangle Gardens, Tower 2.

The company’s expansion will be led by Abraham Cuevas, Regional Vice President and Country Manager.

“The Philippines is a dynamic and incredibly important market for Salesforce,” Cuevas said. “With our new office we are better positioned to empower Filipino businesses while also equipping Filipino workers with the critical AI skills needed for the future economy”.

As part of the expansion, Salesforce has pledged to equip 12,000 Filipino workers with AI and CRM skills over the next five years.

This is in addition to the 53,000 learners the company has already trained through Trailhead, its free online learning platform.

Department of Trade and Industry Secretary Cristina A. Roque called the expansion a strong boost to our digital economy, adding that the training pledge supports our goal of building a future-ready workforce.

The company also announced that its “Agentforce” platform is now available in Tagalog. Salesforce noted that existing customers in the Philippines include Ayala Land, BPI, Meralco, Philippine Airlines, and PLDT.

Converge ICT Solutions is also a customer, using the platform to build a generative AI contact centre, and is reportedly on track to increase efficiency by 30%.

“Our collaboration with Salesforce has been fundamental to our mission … By unifying our systems and deploying AI, we’ve empowered our teams to be more productive,” said Eugene Yeo, Chief Executive Advisor at Converge ICT Solutions.

Featured image by DC Studio via Freepik.