Maya has partnered with the non-profit organisation SPARK! Philippines to support female micro-entrepreneurs.

The collaboration aims to combine Maya’s financial technology with SPARK!’s community-based training and mentorship programmes.

According to the Department of Trade and Industry, micro, small, and medium enterprises (MSMEs) make up 99.5% of formal businesses in the Philippines.

While women own more than half of these small enterprises, a 2023 Asian Development Bank study revealed a significant digital divide.

Only 28% of women-led MSMEs utilise digital financial services, compared to 44% of male-led businesses.

Toff Rada, Head of Corporate Affairs at Maya, highlighted the need to assist this massive demographic.

“This is a segment that remains underserved despite its scale,” Rada stated.

“Our focus is to provide women-led micro businesses with practical tools and support, including financial education, that can help them manage daily operations and build more sustainable income over time.”

The partnership acknowledges that financial access alone is insufficient for long-term business growth. SPARK! Philippines Executive Director Maica Teves noted:

“By working with Maya, we aim to bring training, mentorship and community-based support closer to them, helping strengthen and sustain their businesses.”

Currently, over 90% of Maya’s nationwide agent network consists of female operators, many of whom manage neighbourhood shops.

Through the Maya Business application, these entrepreneurs can process digital payments, monitor cash flow, and access short-term credit for working capital.

This initiative helps female business owners build more resilient livelihoods through a combination of financial tools and targeted mentorship.

Featured image: Edited by Fintech News Philippines based on an image by benzoix via Freepik.