Global insurtech Cover Genius has partnered with online travel agency Tongcheng Travel to launch embedded travel insurance in the Philippines and Malaysia.
The deployment allows Tongcheng Travel to offer protection products directly within the booking journey for its international customers.
The integration operates through Cover Genius’s digital distribution platform, XCover, which connects the two companies via a single API.
For travel platforms expanding across borders, managing multiple regional insurers and varying regulatory frameworks presents an operational hurdle.
This technical approach allows travel brands to add financial products without managing individual local relationships.
It provides a scalable foundation for Tongcheng Travel as the business expands beyond China to serve a broader audience.
“Rolling out insurance in multiple international markets is a significant step for any travel platform, particularly during a period of rapid expansion,”
said Barney Pierce, Chief Business Officer at Cover Genius.
“We work closely with our partners to embed our digital distribution platform XCover as a flexible, data-driven alternative to traditional insurers.”
The insurtech model is gaining traction in the online travel sector as airlines and agencies look to technology partners to implement protection products.
By integrating insurance directly at the point of sale, travel brands are seeking to improve market entry times and increase supplementary revenue.
Featured image credit: Edited by Fintech News Philippines, based on image by HobieArt via Freepik
