On Deals, the brand or distributor acts as the seller. They set the price, list the product and handle fulfilment and delivery.
Billease hosts the listing, brings the shopper, and provides instalment financing at checkout.
This positions Billease as a hosted storefront tool where the brand sells and Billease finances.
Listing on Deals costs nothing. There are no platform fees, commissions, listing charges or payment-processing markups.
Brands and distributors keep full control of pricing, inventory, logistics and last-mile delivery.
At the same time, they reach shoppers whose credit Billease has already qualified at the moment they see a product.
Kurt Molina, Head of POS Product at Billease, said marketplace commissions can eat close to 20% of a sale once brands factor in fees and advertising.
A standalone web store, he added, charges per transaction without bringing any traffic of its own.
He said Billease built Deals to sit alongside those channels at zero cost.
It earns only when a customer chooses to pay in instalments, so its incentive aligns with the brand’s, putting the product in front of someone who can afford it today.
For brands and distributors, Deals offers a way to move volume without building their own financing programme. They can run 0% instalment promotions directly to Billease’s base of millions of pre-approved users.
Every shopper on Deals sees their available credit limit while browsing.
This means a 0% offer lands at the point of discovery, before checkout, rather than a typical online purchase flow burying it at the end.
Kurt Molina
“In the Philippines, the number a shopper actually decides on is the monthly payment. That is how households usually budget, whether it is a phone or a refrigerator,” Molina said. Deals flips the usual order, he explained, showing shoppers their credit limit first so that when a brand runs a 0% promo, they know on the spot whether they can afford it, a model Molina calls “credit-first commerce.”
Featured image: Edited by Fintech News Philippines based on an image by Magnific.