Salmon has announced a new holiday campaign titled Big Treats for Real Santas, offering customers the chance to win cash prizes ranging from PHP 10,000 to PHP 100,000.

Running from 17 November 2025 to 11 January 2026, the promotion is available to shoppers across the company’s partner network nationwide.

To participate in the draw, customers must purchase items at any partner store using a Salmon Product Loan with a 0% down payment. Following the transaction, users must register their purchase on the official promo page to validate their entry.

According to the announcement, the company will hold weekly draws where winners will receive PHP 10,000. The campaign will conclude with the selection of three grand prize winners in January 2026, each receiving PHP 100,000.

Participants can also accrue up to two additional raffle entries by sharing a unique referral link on social media or by generating a successful new user sign-up.

Raffy Montemayor, Co-Founder of Salmon, stated that the initiative aims to recognise the financial efforts Filipinos make for their families during the festive season.

“We want to honour that spirit by recognising the real Santas—the people who work hard, sacrifice, and stretch their budgets to bring joy to others,” Montemayor said. “With Big Treats for Real Santas, we’re giving back to those who give so much of themselves, while helping them create meaningful holiday memories through our 0% down payment offer”.

The promotion is covered by DTI Fair Trade Permit No. FTEB-242569, Series of 2025.

Salmon Group Ltd currently operates in the Philippines through a BSP-regulated rural bank and an SEC-licensed financing company.

Featured image by Salmon.