Digital wallets are now becoming the front door into financial ecosystems. PCMI reports that wallets have now surpassed credit cards as the world’s most widely used payment method. The market is also expanding rapidly — from US$47.5 billion in 2024 to US$56.8 billion projected in 2025, and toward US$119 billion by 2029. Yet many wallets still struggle to reach profitability. The problem is rarely branding or UX; it’s that rigid, outdated payment infrastructure prevents them from adding services, integrating partners, or scaling fast enough. The most successful wallets work more like thriving shopping malls: they attract users, but more importantly,…