Philippine Airlines Partners Pine Labs’ Qwikcilver for E-Gift Card Programme

Qwikcilver, a subsidiary of Pine Labs and provider of end-to-end gifting solutions, has partnered with Philippine Airlines (PAL) for its e-gift card programme.

Designed in collaboration with travel technology company Amadeus, this programme will assist PAL to further enhance the customer satisfaction by allowing immediate refund vouchers in the form of travel credits.

Known as Asset Manager by Qwikcilver, the programme, is a bespoke, modern solution and is completely software as a service (SaaS) based.

Offering a holistic, digital, real-time, multi-currency, multi-lingual, future-ready and versatile platform, it enables airlines to manage their various commonly encountered passenger-oriented requirements.

Kumar Sudarsan, President – Gift, Prepaid and Stored Value at Pine Labs said,

“This partnership comes at an opportune time for the airline and travel industry as the solution is designed keeping in mind the current times, shift in consumer expectations when they book flight tickets and the way they like to travel.

 

Though retail e-gift cards have been around for well over a decade, airline e-gift card is a new trend which is very encouraging.”

Ria Carrion Domingo, Philippine Airlines’ VP for Marketing said,

“We are truly elated to partner with Qwikcilver and Amadeus. This program tie-up will provide our customers a highly innovative experience. This exciting offering provides several benefits attached to it.

 

In recent times, we have a seen a radical shift from using cash to gift cards. As such we want our customers to experience the ease and convenience of this new product.”