Marking its third year, Ignite by Igloo has been launched in the Philippines by the regional insurtech company Igloo.
Ignite by Igloo is a digital platform aimed at assisting sales intermediaries in selling insurance products more effectively. Already available in Vietnam and Indonesia, the app includes over 42 products across nine categories from leading insurers, and has gained recognition in Vietnam as Mobile App of the Year at the Insurance Asia Awards.
With the launch of Ignite in the Philippines, Igloo says it aims to support intermediaries in the country with essential digital tools to enhance productivity and contribute to increasing insurance penetration, which currently stands at just 1.75% of the entire population.
Over the past year, Ignite has expanded its features from nine to 20 advanced tools, improving usability and productivity for sales intermediaries. In a statement, the insurtech noted that this development has resulted in a satisfaction rate exceeding 95%, with users highlighting the “straightforward registration process”, “good coverage of insurance products”, and “simple quote and application process”.
In addition, a survey by tech-powered impact measurement company 60 Decibels revealed that nearly 60% of 305 sales intermediaries surveyed, reported an increase in income since partnering with Ignite, with 76% learning useful skills and 73% acquiring opportunities to advance in their roles.
In response to user feedback, Ignite now includes a new iLearn feature, providing access to training content in various formats such as pdf documents, infographics, videos, and quizzes, to improve insurance product knowledge and selling skills.
Raunak Mehta, Co-Founder and CEO of Igloo, remarked,
“We see Ignite as a key tool that will empower partners and sales intermediaries to elevate their productivity and facilitate better client servicing and engagement, and in doing so, make an impact on the region’s insurance penetration.”
He noted the platform’s 73.5% satisfaction rate among sales intermediaries as a significant achievement within two years, reinforcing Igloo’s commitment to providing the necessary tools and training for their success.
Additionally, Igloo has introduced a new Ignite microsite to assist in recruitment, offering valuable content for those interested in full-time or part-time careers in insurance sales. Ignite is also available as a white-label solution for insurers seeking to digitise their sales activities and processes.
“We have received very positive feedback and interest from insurers in multiple markets about how Ignite can support the digitisation of their workforce,”
Raunak added, highlighting the app’s beneficial onboarding, agency management, and performance management functionalities for both general insurance and life insurance selling.
Featured image credit: Edited from Freepik
