Filipinos Pick Accessible Insurance as Singlife Shows Strong Business Growth
Policy purchases through the company's mobile application nearly tripled compared to the prior year where integrations with GCash, Maya, HelloMoney, and Xendit helped make premium payments more accessible.
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Digital life insurer Singlife Philippines reported substantial business growth and expansion in 2025, driven by an increasing consumer preference for accessible mobile-based financial products.
The company recorded a 23% increase in total new business and expanded its customer base by an equal margin over the past year.
A primary driver of this growth was the firm’s proprietary application, which saw policy purchases nearly triple compared to the previous year.
Lester Cruz, the company’s CEO, noted this trend, stating,
Lester Cruz
“Filipinos want insurance that feels simple, affordable, and dependable. The growth we’ve seen this year reflects that”.
To cater to specific local requirements, the insurer introduced new offerings such as Protect From Funeral Cost for end-of-life expenses and the Singlife NextGen’whole life plan.
Additionally, the firm integrated its services with major digital payment platforms like GCash, Maya, and AUB’s HelloMoney, whilst utilising Xendit as a payment gateway to streamline consumer transactions.
Looking ahead to 2026, Singlife Philippines plans to broaden its growth, geographic reach and product portfolio.
It aims to sponsor the Philippine Marathon Majors to encourage wellness alongside financial security.
Featured image: Edited by Fintech News Philippines based on an image by Singlife Philippines.
