Grab, South East Asian ride-hailing app, announced the appointment of Grace Vera Cruz as Country Head for Grab Philippines.

Grace brings with her more than 15 years of business experience and vast industry knowledge to drive Grab’s mission in the Philippines.

Prior to Grab, she was the Managing Director of Seawood Resources, a Philippine-based investment company and has held key positions at McKinsey & Co., CLSA Exchange Capital and Shell.

Grace will focus on creating deeper synergies across Grab’s suite of services, including on-demand transport, food and mart deliveries as well as e-payments and financial services. This in order to better serve customers, build driver and merchant partnerships as well as corporate partnerships in the Philippines as One Grab.

She will also drive ‘Grab for Good’ initiatives to contribute to the Philippines’ longer-term socio-economic development.

“I am proud to be joining Grab Philippines, a company that has made a conscious effort to help our communities respond to the COVID-19 pandemic through GrabBayanihan. I look forward to working with the team to leverage Grab’s technology and innovation to help Filipino communities safely and sustainably recover from the impact of the COVID-19 pandemic,”

said Grace Vera Cruz, Country Head of Grab Philippines.

“With Grace’s proven credentials in leadership, operations, and strategy, I’m confident she brings deep expertise and understanding, to help drivers and small businesses use digital services to grow, and support the Philippines in its economic recovery,”

said Russell Cohen, Group Managing Director for Grab.

Grab currently serves 18 cities throughout the Philippines. It is a ride-hailing and on-demand food-delivery app, and also provides groceries and package delivery, concierge (pabili) services, bill payments, and financial services.

Featured image: Grace Vera Cruz, Country Head of Grab Philippines